Welcome in, lover of modern, architectural style. If you find yourself drawn to clean lines, quality fabrics, and that distinctly minimalist-with-an-edge aesthetic, these brands like COS are about to become your new favorites.
But first, let’s address the question that’s likely on your mind.
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Is COS a Quality Brand? My Nuanced Take
There’s a reason COS has earned such a devoted following. It occupies a specific space in the fashion world, feeling like the sophisticated, design-forward older sister to its H&M Group siblings.
Its recent entry into the Lyst Index’s top 10 hottest brands only confirms what many of us have known for years: COS is a true fashion player.
So, is the quality worth the price? The answer, like a good outfit, is all about the details.
On one hand, many shoppers praise the brand for its use of natural materials like wool and cotton. In my experience, the pieces often have a satisfying “heft” that feels more durable than typical fast fashion. The shopping experience itself is more curated, a calm haven compared to the overwhelming “treasure hunt” at other high-street stores.
However, it’s wise to be a discerning shopper. A sweater marketed with a luxury fiber might only contain a small percentage, so I always recommend checking the fabric tag to know the full composition. Overall, COS is a stellar source for high-impact, architectural pieces.
If you’re ready to expand your minimalist wardrobe, my list of similar stores is for you.
Affordable Brands Like COS
Enjoy COS but in search of other affordable options? Explore these similar stores.
Arket
Perhaps the closest sibling to COS in style and origin, Arket delivers on the promise of Scandinavian simplicity. You’ll find incredibly well-made basics, from heavyweight cotton t-shirts to perfectly tailored wool trousers that form the foundation of a modern wardrobe.
& Other Stories
While & Other Stories often leans more feminine and whimsical than COS, it shares a European sensibility for creating elevated everyday pieces. Browse here for unique knitwear and delicate blouses. Think of it as COS’s slightly more romantic counterpart.
Everlane
Everlane and COS share a foundational belief in quality, timeless basics. Where COS leans architectural, Everlane leans classic and approachable. In my own closet hang multiple pairs of the Everlane Way-High Jeans, loved as they are both flattering and durable.
Uniqlo
For affordable basics you can rely on, Uniqlo is unmatched. In particular, I recommend exploring the Uniqlo U collection, designed by Christophe Lemaire. It offers elevated, minimalist essentials that feel far more expensive than they are.
Aritzia
Aritzia has become a go-to for modern workwear and elevated everyday essentials.
Through its portfolio of in-house brands like the minimalist Babaton or the more romantic Wilfred, it offers a similar one-stop-shop appeal to COS. I have (and often wear) a few Babaton pieces that are structured and slightly flirty.
Mid-Range Brands Like COS
Time to browse more brands like COS. The following stores have pieces sure to elevate your closet for that quiet luxury look.
The Frankie Shop
The Frankie Shop is the epitome of modern, cool-girl minimalism. It’s where you go for the perfectly oversized blazer and the slouchy-yet-chic trousers that have a distinct fashion-forward edge. If you love the minimalist foundation of COS but want to dial up the “trend-aware” factor, The Frankie Shop is your next obsession.
MM.LaFleur
MM.LaFleur has perfected the art of “power casual,” creating pieces for the modern professional woman who doesn’t want to sacrifice style for comfort.
Known for its innovative, often wrinkle-resistant fabrics and thoughtful design, this brand is where you turn for polished, built-to-last staples. Naturally, it’s a solid choice if you’re looking for brands like COS that play well in the office.
Alex Mill
If you gravitate toward preppy clothing that’s perfectly undone, Alex Mill has the staples you need.
The brand focuses on creating a “daily uniform” of timeless pieces, from crisp Oxford tops and striped sweaters to their much-loved jumpsuits.
It earns a place in the stores like COS section as they both bring quality basics. But AM does so with a slightly academic American twist.
Theory
For those who love COS’s minimalist aesthetic but seek a more precise and consistent fit, Theory offers impeccable tailoring.
Known for its modern workwear and clean lines, Theory is a master of creating sharp, sophisticated pieces that feel both powerful and effortless.
Love this aesthetic? You’d like my guide to building a Quiet Luxury Capsule Wardrobe.
Filipa K
A quintessential Scandinavian brand, Filippa K focuses on style, simplicity, and quality. Their designs are clean, modern, and built to last, perfectly embodying the “buy less, buy better” ethos that is central to building a lasting wardrobe.
Sandro
Much-loved French label Sandro blends classic staples with elegant, feminine details. If you appreciate the quality of COS but want pieces with a bit more romantic flair, Sandro is your store.
French fashion lovers are welcome to explore this chic capsule wardrobe.
Reiss
A British brand renowned for its sharp, modern tailoring, Reiss is an excellent destination for sophisticated workwear and event dressing.
It shares a similar price point and quality commitment with Theory and is ideal for building a polished, professional wardrobe.
Luxe Brands Like COS
Now for some designer stores like COS. Browse the structured, minimalist, and expertly crafted collections.
A.L.C.
Founded by renowned stylist Andrea Lieberman, A.L.C. centers bold, versatile pieces for the modern woman.
The collections are a study in contrasts-think sharp tailoring paired with soft draping and unexpected details.
It’s a choice for the thoughtful COS lover who wants to infuse her wardrobe with a bit more designer edge and a sophisticated, LA-cool sensibility.
Proenza Schouler
For those who appreciate the more artistic and architectural side of minimalism, Proenza Schouler is that girl.
The New York label is known for its sophisticated, contemporary designs, making it one of the best stores like COS for the fashion-forward woman who loves a clean silhouette with a modern edge.
Toteme
Founded in Stockholm, Toteme has become synonymous with modern, uniform dressing. I can’t be the only one with multiple T-lock bags on my Pinterest boards.
The brand creates iconic, statement-making staples (like their signature scarf jacket) that feel both timeless and directional.
The Row
If you were to distill the COS ethos down to its most luxurious essence, you would find The Row. Founded by Mary-Kate and Ashley Olsen, the brand is the pinnacle of discreet luxury, known for its impeccable tailoring, exquisite fabrics, and perfectly minimalist silhouettes.
Khaite
New York-based Khaite has become a favorite among fashion insiders for its blend of strength and softness. The brand continually captivates with its robust yet sensual pieces, like the iconic scarlet cardigan or perfectly crafted denim. Somehow each piece exudes power and femininity in perfect balance.
Your COS Questions, Answered
Get details on this contemporary fashion brand.
Here’s how I look at it: generally, yes. While you can occasionally find a gem at H&M, COS consistently uses a higher percentage of natural materials and a more substantial fabric weight.
From my experience analyzing brands, the construction and finishing touches at COS are designed for greater longevity, which is essential when building a capsule wardrobe that lasts.
Not quite. COS sits in that wonderful sweet spot above fast-fashion retailers in both price and quality, but below the true designer houses like The Row or. It’s the perfect destination when you want a piece that feels special and has a strong design point of view, but doesn’t require a major investment.
If you love the COS aesthetic but are looking for a more accessible price point, my top two recommendations are Arket and Uniqlo. My full list of affordable quality brands is here for options from casual to formal settings.
