18 Best Brands Like Free People, Sorted by Price Point
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Attention creative, free-spirited, boho fashion lovers. It’s time to get acquainted with brands like Free People. I created this list to help.
Affordable
Urban Outfitters
Cotton On
Showpo
ASTR
Lulu’s
Mid-Range
River Island
Lucky Brand
& Other Stories
Hill House
Faherty
Anthropologie
Reformation
Madewell
En Saison
Luxe
Cara Cara
For Love & Lemons
Farm Rio
DÔEN
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WHY IS FREE PEOPLE SO POPULAR?
I slipped into this Free People Maxi Dress while wintering in Hawaii.
Free People’s allure springs from its rich legacy (it’s been around since thee 70s) and resonance with the free-spirited essence. It all began with a single West Philadelphia store that grew into a movement.
As it evolved, Free People matured into a brand that speaks to the intelligent, creative, and confident young woman.
If you’ve been in a store, you understand the pull.The brand’s charm lies in its eclectic range of clothing that captures that special feeling. Browse stores with a similar vibe below.
My Picks: Best Brands Like Free People
In a hurry?
While I recommend browsing the full list to find your perfect match, these are my top four brands that truly capture the free-spirited, bohemian essence of Free People.
Brand
Best For
Price Tier
Why I Love It
Anthropologie
The “Sister Brand” Vibe
Mid-Range
Offers the most similar aesthetic with a slightly more polished, grown-up feel. Start with these delicate boho dresses.
Reformation
Effortless Chic
Mid-Range
An ideal choice for that “cool girl,” eco-conscious vibe with beautifully fitting dresses and tops.
Farm Rio
Vibrant, Luxe Bohemian Prints
Luxe
When you want to make a joyful, high-end statement, no one does vibrant, free-spirited prints better than Farm Rio.
Urban Outfitters
The Edgy & Affordable Side
Affordable
As part of the same parent company, they nail the younger, edgier side of the Free People aesthetic at a more accessible price.
AFFORDABLE BRANDS LIKE FREE PEOPLE
Click any store name below to shop the collections and find your next dreamy wardrobe staple.
Urban Outfitters
It’s no coincidence that some Urban Outfitters and Free People designs feel similar – both labels are part of the URBN brand family. I recommend the Kimchi Blue brand they stock for some cute creative pieces.
My Pick:
Everything about this embroidered babydoll top is so Free People coded – except the lovely price tag.
Cotton On
I used to think Cotton On just sold basics. But the originally Australian brand has a sprinkling of boho items in the mix. Think crochet dresses and tops and breezy maxi dresses.
Showpo
When you shop Showpo, you’ve got options. Find plenty of brands, a range of price points, and yes a size-inclusive range. In addition to the rotation of brands, Showpo has an in-house line, offering everything from festival-inspired pieces to urban-cool essentials.
ASTR
I first came across ASTR while strolling through the dress department at Nordstrom. If floral and feminine dresses catch your eye, you’ll have lots to peruse here.
Lulu’s
Lulu’s is generally known for affordable occasion wear. But look closer and you’ll find breezy boho staples like printed kimonos and cool peasant dresses. If you’re a must-consult-reviews-before-adding-to-cart type, you’ll appreciate the many photo reviews at Lulu’s.
Click any store below to browse brands with similar price points to Free People.
River Island
One look at the name and it’s clear that River Island has some free-spirited clothing in store. I first came across their flowy garments on ASOS and have seen them popping up ever since. Browse to find your next favorite peasant dress.
Lucky Brand
Lucky Brand does more than denim. Find your California-cool aesthetic here as designs blend relaxed elements with everyday essentials. The laid-back dresses and earthy prints look especially effortless.
Best For: Authentic, lived-in denim with a California-cool vibe.
& Other Stories
It’s hard to put & Other Stories in a box and maybe that variety is what draws shoppers in. From eclectic prints to effortless silhouettes, it’s a haven for those seeking Free People-esque styles with a modern edge.
Hill House
Hill House delivers timeless designs with a hint of nostalgia. Yes, the collective swoon over the now-famous Nap Dress put it on my radar. The brand also limits environmental impact by using non-toxic materials and carefully vetted manufacturing partners.
Faherty
Rooted in beach culture, Faherty captures laid-back coastal living. The brand’s commitment to sustainability shines through its thoughtfully crafted clothing, offering relaxed, beach-inspired designs.
Best For: Quality, cozy knits and that laid-back coastal vibe.
Anthropologie
No list of stores like Free People is complete without Anthropologie. Both brands sit under the same company – URBN so it’s no wonder the designs have similarities.
My tip: Browse the Somerset Collection for the best boho garments.
Reformation
Cool girls shop at Ref. Or so the cheeky marketing and subtly sexy designs insinuate. Sustainable, chic, and effortless, Reformation designs are built to give a confidence boost. Their cello top is my favorite, in case you were wondering.
Madewell is the go-to for timeless pieces that are equal parts casual and chic. With a focus on quality denim and everyday essentials, Madewell clothing is simple and functional without feeling drab.
My Pick:
I have been wearing this poplin midi skirt from Madewell on repeat. It’s free flowing and plays well with many a top from the cropped to the flowy boho variety.
En Saison
You’re not a lead in a captivating romance novel? You can feel like one in the feminine and floral dresses from En Saison. It’s more polished than Free People but has a similar effortless yet beautiful feel.
LUXE BRANDS LIKE FREE PEOPLE
Click any store name below to shop luxe stores that have a free-spirited feel.
Cara Cara
Do your eyes a favor and browse Cara Cara’s prints, often drawn in-house or adapted from vintage textiles. Each garment reflects a unique casual glamor, meticulously crafted in ethically operated workrooms.
When searching for stores like Free People, don’t ignore the dreamy designs at For Love & Lemons. Find delicate lace, flowing fabrics, and intricate embellishments on pieces that exude romance.
Best For: Dreamy, romantic dresses with intricate details.
Farm Rio
Bring your printed paradise dreams to life with Farm Rio. This luxe brand brings a tropical flair to your wardrobe, infusing each garment with playful prints and joyful energy.
DÔEN
You may remember DÔEN from my brands like Reformation list. A lot of the pieces give off a Free People-esque vibe. Get your fill of frills, florals, and all things feminine here.
Also, I have to let you know about the Gap x DÔEN collab where you can find relaxed feminine pieces at shockingly stellar price points.
Shop Christy Dawn, Whimsy + Row, Cleobella, and Reformation for sustainable designs similar to Free People’s. These brands prioritize eco-friendly materials, and ethical production practices while making clothing that resonates with Free People’s bohemian-inspired style.
For a similar price point to Free People, explore brands like Anthropologie, & Other Stories, Showpo, and Madewell.
Celeste Renee
Celeste Renee is a communication coach and host of the A Better Way to Say podcast, where she helps listeners become eloquent, confident communicators. As the founder of The Elegance Edit, Celeste covers how to identify quality clothing and build an elegant wardrobe that lasts.
Ah, Aritzia. Home of the beloved effortless pants, eye-catching shopping bags, and infamous mirrorless private dressing rooms that force us to converge on communal mirrors
