woman in dress brand like reformation

21 Cool Girl Brands Like Reformation, Sorted by Price Point

If embodying the effortlessly chic aura is your goal, Reformation is the place to shop. The LA-based brand creates sustainably made clothing that oozes cool-girl. But there are plenty of brands like Reformation worth adding to your repertoire as well. 

woman in dress brand like reformation
Affordable Mid- Range Luxe
ASTR Réalisation Par Jenni Kayne
Madewell En Saison Farm Rio
Everlane Faithfull The Brand SIR The Label
Free People DÔEN Stone Cold Fox
Abercrombie Sézane Cara Cara 
Quince Whimsy + Row Mother of Pearl
Lulus Christy Dawn Staud

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Why is Reformation so Popular?

With social media savvy and cheeky marketing, Reformation has amassed a loyal community of #Refbabes that regularly don their versatile feminine frocks. 

Ref’s draw doesn’t end there. The brand’s fierce commitment to sustainability (ahem, they’ve been carbon-neutral since 2015) has also contributed to its rise.

While there’s much to love about Reformation, there’s no harm in exploring similar labels.

If you’re seeking brands like Reformation, browse the list below.  

Affordable Brands Like Reformation 


Indulge in the chic (and largely floral styles) lining the virtual aisles at ASTR. From sleek silhouettes to trend-forward designs, ASTR offers feminine frocks at accessible price points. Many think of it as Reformation but cheaper. 


In search of timeless, well-crafted essentials? Allow me to put Madewell on your radar. With a classic Americana feel, Madewell delivers quality denim and laid-back apparel that exudes effortless style. While not as wow-inducing as Reformation’s designs, Madewell does bring reliable staples that seamlessly transition from day to night.


Just like Reformation, Everlane earned a spot on my list of brands to shop for a sustainable capsule wardrobe. Known for transparency in its manufacturing processes, Everlane offers staples like high-waisted denim, classic trench coats, and leather boots that combine sustainability with elegance. 

Free People

Discover a bohemian dreamscape within Free People’s eclectic collection. From lace-detailed blouses to flowy maxi dresses, Free People’s allure lies in its fusion of romantic boho-chic styles with a touch of vintage-inspired flair. The dreamy dresses make this a brand like Reformation that those with a boho bent can’t get enough of. 

After a flowy, free-spirited look? Check out these brands like Free People.


Beyond the brand’s famed heritage of quality denim, Abercrombie offers a versatile ensemble of trend-conscious pieces. Figure flattering dresses? Check. Sleek tops and bodysuits? Yes and yes. 


Okay no you won’t find a stunning floral number at Quince. But the collections are the embodiment of affordable luxury, offering elegant pieces without extravagant price tags. The overlap with Ref? The clothes are timeless, chic, and built to last. 


There’s no shortage of dress options waiting to be discovered at Lulu’s. You’ll see everything from striking cocktail dresses to effortless day dresses here. 

Mid-Range Brands Like Reformation

En Saison

Airy, light, and lovely – what’s not to love about En Saison dresses? The designer offers a treasure trove of feminine styles blending contemporary charm with a touch of bohemian allure. 

Psst. Explore the full feminine capsule wardrobe here. 

Réalisation Par

In search of dress brands like Reformation? Réalisation Par is oh so similar. The allure of their pieces lies in their fluidity—silk dresses that drape seamlessly and tops that exude understated elegance, making every wear an artistic expression.

Faithfull The Brand

Find your breezy vacation looks at Faithfull. Flowy dresses evoke whimsy, while chic swimwear sets the tone for elegant beachside soirees. The effortlessly flattering dresses are equal parts chic and romantic.


Combining Parisian allure with a sustainable ethos, Sezane needs no introduction. From timeless cardigans to floral frocks, each piece is a canvas of sophistication tailored for the modern woman.

Whimsy + Row

Embrace elegant minimalism with Whimsy + Row. Versatile pieces and a sustainable approach to fashion have propelled the California-based brand into popularity. 

Christy Dawn

Based in Los Angeles, California, Christy Dawn is more than a fashion brand—it’s a movement to heal the Earth, one piece of clothing at a time. The collections evoke a sense of simplicity and grace, reflecting a commitment to sustainability and classic design.


Dreamy, vintage, and romantic all melt into one at DÔEN. Get your fill of frills, florals, and all things feminine here. If the striking silhouettes of Reformation hold your attention, you’ll need to browse DÔEN at your earliest convenience.  

Luxe Brands Like Reformation

Jenni Kayne

If cozy yet polished is your goal, look no further than Jenni Kayne. Renowned for its timeless pieces, the brand seamlessly merges comfort with sophistication, appealing to those with an eye for understated elegance.

Farm Rio

Farm Rio’s vibrant, nature-inspired clothing is a work of art. The label is a celebration of joyous, bold patterns combined with a dedication to sustainability. This is one of those dress brands like Reformation perfect for those with a desire for loads of color. 

SIR The Label

Hailing from Australia, SIR The Label pieces bring femininity with a distinct edge. Their pieces exude a delicate allure, embracing elegance while adhering to their environmentally conscious goals.

Stone Cold Fox

If you want to make a stone-cold statement, slip into a stunning dress from Stone Cold Fox. These designs are perfect if you’re in search of ethically made dresses (and more) that are more baddie than boho. 

Cara Cara 

Cara Cara New York features bold prints and structured silhouettes. Each garment exudes an air of sophistication and adaptability, for statement-making outfits year-round.

Mother of Pearl

Mother of Pearl, the London-based sustainable label, sets itself apart with traceable, eco-friendly collections. Their commitment to sustainability is embedded in their fashion DNA, producing garments that are both stylish and conscientiously crafted.


You may know of Staud for its ultra-popular handbags, often sighted front row during Fashion Week. But the label offers a myriad of mid-range luxury pieces to set your fashion-forward heart in a flutter. And yes, Staud founder Sarah Staudinger previously served as fashion director at Reformation.

Exploring Brands? You’ll Like This.

15 Mid-Luxury Brands, Sorted by Price Point

Your Ref Questions, Answered

What kind of brand is Reformation?

Reformation is a sustainable fashion brand much loved for its chic and eco-conscious clothing. It specializes in creating on-trend pieces using sustainable materials and ethical manufacturing practices. 

Reformation Brand Fast Facts: 

  • Founding: Ref was founded in 2009 by Yael Aflalo
  • Ownership: Reformation was acquired by Permira in 2019 
  • CEO: Hali Borenstein is the brand’s current CEO 
  • Known for: Reformation is known for its effortless, feminine pieces and its focus on sustainability. 

What brands focus on sustainability like Reformation?

Brands that prioritize sustainability include Christy Dawn, Whimsy + Row, Stone Cold Fox, Eileen Fisher, and Mother of Pearl. 

What brands like Reformation ship internationally?

Brands like Everlane, ABLE, Pact, Amour Vert, Christy Dawn, and Eileen Fisher offer international shipping for their sustainable fashion collections, providing global access to eco-friendly and stylish clothing similar to Reformation’s ethos.

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