sezane store interior featuring purses and candles

23 Old Money Brands from Affordable to Hyper-Luxury

You’re in search of old money brands. Below, I’m helping you explore them at every price point.  As I mentioned in this list of the top quiet luxury labels, interest in understated elegance is surging. 

When you browse the collections from the brands below, you’ll see why.

sezane store interior featuring purses and candles
Affordable Mid Range Hyper-Luxury
Brooks Brothers Barbour Hermès
J.Crew Brochu Walker Chanel
Ralph Lauren Max Mara Loro Piana
Massimo Dutti Sandro Brunello Cucinelli
Banana Republic Ted Baker Mackage
Intimissimi Eileen Fisher Burberry
Tuckernuck Club Monaco Celine
Mango Delvaux

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Affordable Old Money Brands

Some of these brands are decidedly old money. Others will help you embody the look without overspending. 

Brooks Brothers

Established in 1818, Brooks Brothers is a pillar of classic American style. Since its inception, this old-money brand has outfitted numerous U.S. presidents and noteworthy figures. Today, you can find tailored trousers, suit jackets, and wool cardigans among the collections- with many pieces under $200. 

Brooks Brothers old money women's clothing including tailored blazer and tweed dress

J.Crew

Enjoy collegiate-inspired looks? J.Crew is another all-American brand brimming with crisp staples. You can find preppy essentials here from chinos to crewneck sweaters to buttoned cardigans like the ones Michelle Obama was often spotted in during her time as First Lady. 

J Crew affordable old money clothing options

Ralph Lauren

Ralph Lauren embodies the quintessential American style and offers some affordable pieces that suit the old money aesthetic. Whether strolling through Martha’s Vineyard or wandering the streets of Manhattan, the brand exudes timeless elegance.

Ralph Lauren old money women's clothing cashmere

Side note- if you’re ever in London, stop into the flagship store on Bond Street. You can pursue old money clothing until your heart’s content. 

Massimo Dutti

Marrying European sophistication with timeless style, Massimo Dutti is a go-to source for quality cashmere and wool items. The brand,  sometimes called “ a high-end Zara”  (the brands share a parent company) offers minimalist pieces that give off an elegant yet effortless vibe. 

Massimo Dutti Clothing featuring womens cashmere sweater

Banana Republic

If you want old-money clothing without the steep costs, don’t forget about Banana Republic. While the brand lacks the prestige of true luxury labels, it offers quality pieces in polished cuts.  

Banana Republic womens tops in neutral colors

Intimissimi 

Did you know that Italian lingerie brand Intimissimi offers elegant basics that you can wear outside the bedroom? You may have to do a little searching. But affordable trousers and cashmere blend tops are in stock. 

Intimissimi women's cashmere blend tops

Tuckernuck 

While it’s not a true old-money brand, many Tuckernuck pieces fit the bill. The brand strikes a balance between preppy and bohemian. So you’ll find chic and polished clothing, including breezy dresses and vibrant accessories that support a relaxed yet refined style.

Tuckernuck shirts for old money aesthetic

Mango 

If you like timeless garments with a modern twist, put Mango on your shopping list. The Spanish-born brand is affordable, just the right amount of trendy, and stacked with high-quality capsule pieces. Find old money clothing (and something new) here. 

Mango womens clothing featuring jeans and velvet dress

Mid-Range Old Money Brands

Barbour

Barbour’s trademark outdoor jackets have a legacy dating back to 1894. Expect durability, heritage, and a blend of style and function from this British brand. I recently attended a Barbour fashion show in Seattle and can confirm the jackets look amazing in person.

Barbour old money iconic waxed jackets

Brochu Walker 

Certain brands scream old money despite being relatively new on the scene. Brochu Walker, led by French Native Karine Dubner, falls into this category. Find 100% cashmere sweaters, draped dresses, and more luxe feminine pieces here.  

Brochu Walker tailored womens clothing - brands like everlane

Max Mara

If impeccable tailoring and Italian fashion labels sound intriguing, you’re probably well acquainted with Max Mara. The brand is lauded for its beautiful coats (British Vogue declared the Camel Coat “The Ultimate Fashion Investment”) which will outlast any trends- stealth wealth included. 

MaxMara teddy coats on the brand's website

Sandro

Luxury yet still accessible, Sandro offers garments that your clean-cut dreams are made of. You’ll find old money clothing essentials like tweed dresses and embroidered cardigans among the designs. Sandro has a program that lets you shop secondhand for a more circular approach to fashion. 

Sandro paris women''s clothing showing jeans and striped sweater

Browse the sustainable capsule wardrobe here for more conscious fashion choices.  

Ted Baker 

What began as a menswear retailer in Glasglow is now a beloved international brand and for good reason. Expect the unexpected with Ted Baker’s quirky, yet sophisticated collections. From playful prints to refined silhouettes, you’ll find pieces with panache here. 

Ted Baker Women's Clothing page on Website

Eileen Fisher 

I used to view Eileen Fisher as exclusively for the 40+ crowd. But a look at their recent collections has left me (pleasantly) proven wrong. In addition to championing ethical fashion, Eileen Fisher offers designs at the intersection of nonchalance and polish. Perfect for old money outfits.  

Eileen Fischer minimalist women's staples including silk shirts and wide leg trousers

Club Monaco

Club Monaco emerged in 1985 with a mission to create better basics and the Candian-born brand still delivers on that promise. Yes, they offer the recognizable Club Monaco sweatshirt. But you can find plenty of logo-free essentials here for your old-money ensembles. 

Club Monaco Women's Clothing featuring coats, cashmere, and dresses

Want more? Browse this list of mid-luxury brands for accessible luxe goods. 

Hyper-Luxury Old Money Brands

 These brands rest securely on their rich legacies and their focus on exquisite craftsmanship. 

Hermès

An old-money brand that needs no introduction, Hermes, boasts an illustrious history of iconic bags and silk scarves that never fail to turn heads (subtly, of course). While the Birkin and Kelly are notoriously difficult to obtain, you can shop bags straight from the site or from Sotheby’s if that’s your style.

hermes womens purses

Chanel

Oh, the ever-chic Chanel. This old money brand brings forth haute couture, classic handbags, and signature tweed jackets that always look polished. 

Chanel quilted pastel yellow handbag

Loro Piana

Fine fabrics. A rich history. Unattainable for most. Loro Piana is a hyper-luxury brand worn by a select few and coveted by many more. According to LVMH which acquired the brand in 2013, Loro Piana “produces superlative textiles and luxury goods using the world’s finest, rarest raw materials.” 

Loro Piana mens and womens clothing selection for old money clothes

Brunello Cucinelli

If any brand can take credit (or blame) for the meteoric rise of the old money trend, it’s the luxury Italian label Brunello Cucinelli. The brand featured heavily in the hit show Succession and is the epitome of understated elegance. 

Brunello Cucinelli women's clothing old money

Mackage

Shop Mackage for outerwear that performs as well as it looks. The puffers and vests give the polished apres ski look while the tailored trenches are more versatile. Quality all around. 

MACKAGE womens outerwear trench coats

Burberry 

Burberry is a reliable, no-fuss brand that puts the old in old money. Yep, it was founded in 1856 and the unmistakable check pattern endures, much like its quality garments. 

Burberry scarf and purse on the homepage of Burberry website

Celine

Fun fact- Celine started out as a custom children’s shoe shop. More relevant fact- the brand now delivers quality leather goods and ready-to-wear garments that are perfectly Parisian chic. 

celine purse nude

Delvaux

It’s a good thing you scrolled all this way. I saved the oldest, most luxurious brand for last. Founded in Brussels in the year of our lord 1829, Delvaux is the world’s oldest luxury leather goods brand. The brand’s most famous bag? Le Brillant, of course.

woman wearing tan Delvaux luxury bag

How to Dress Like Old Money

Get it Tailored 

There’s a reason certain people look impeccable in their garments. And no, it’s not about how much they spend. It’s all about perfect fit. With assistance from a skilled tailor, your clothing will be altered to drape flawlessly on your body, creating a polished look that others will notice. 

Wear Neutral Colors

You’ll notice an emphasis on neutral shades like navy, beige, tan, and white when you shop old money brands. While it is possible to have a chic colorful wardrobe, a muted color scheme carries a certain gravitas and timelessness with it. You can always find a signature accessory or accent color to add more dimension. 

Learn how to create your own wardrobe color palette here

Dress Modestly 

Another hallmark of old money outfits? Conservative necklines and hemlines. Layering strategically helps add interest (yes, tailored blazer it’s your time to shine) and keeps you covered. Even in warmer weather, lightweight layers like cashmere cardigans or silk scarves add that touch of sophistication without being ostentatious.

Old Money Fashion FAQs

What brands are old money famous?

Heritage brands like Brooks Brothers, Ralph Lauren, Hermès, and Chanel all fall into the old money category. But the most luxurious old-money labels are often not well known. Brands like Delvaux, for example, put the quiet in quiet luxury.

What kind of clothes are old money?

Here are the quintessential old money items I’ve seen people styling: 

Tailored Blazer: Neutral, best if it’s tailored to your specific measurements.

Cashmere Sweater: 100% cash if you can, NAADAM has affordable options. 

Crisp White Shirt: Almost too obvious. But you need a crisp white button down. 

Turtleneck: A fitted turtleneck offers polish in an instant, especially in black or beige.

Polo Shirt: You can also opt for a polo sweater, slightly nautical blue and white. 

Trench Coat: An investment piece that you’ll get a great ROI on. 

Tailored Trousers: Opt for tailored pants in neutral colors like navy, black, or gray.

Leather Loafers: Quality leather loafers in black or brown are a smart casual staple.

Silk Scarf: Show me an outfit a  silk scarf can’t elevate, I dare you.

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