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WHY IS FREE PEOPLE SO POPULAR?
Free People’s allure springs from its rich legacy (it’s been around since thee 70s) and deep resonance with the free-spirited essence. It all began with a single West Philadelphia store that grew into a movement.
As it evolved, Free People matured into a brand that speaks to the intelligent, creative, and confident young woman.
Free People’s charm lies in its ability to cater to this diverse persona, offering an eclectic range of clothing and amassing a loyal following along the way. If you’ve been in a store, you understand the pull. Browse stores similar to Free People below.
AFFORDABLE BRANDS LIKE FREE PEOPLE
Click any store name below to shop the collections and find your next dreamy wardrobe staple.
It’s no coincidence that some Urban Outfitters and Free People designs feel similar – both labels are part of the URBN brand family. I recommend the Kimchi Blue brand they stock for some cute creative pieces.
I used to think Cotton On just sold basics. But the originally Australian brand has a sprinkling of boho items in the mix. Think crochet dresses and tops and breezy maxi dresses.
When you shop Showpo, you’ve got options. Find plenty of brands, a range of price points, and yes a size-inclusive range. In addition to the rotation of brands, Showpo has an in-house line, offering everything from festival-inspired pieces to urban-cool essentials.
I first came across ASTR while strolling through the dress department at Nordstrom. If floral and feminine dresses catch your eye, you’ll have lots to peruse here.
Lulu’s is generally known for affordable occasion wear. But look closer and you’ll find breezy boho staples like printed kimonos and cool peasant dresses. If you’re a must-consult-reviews-before-adding-to-cart type, you’ll appreciate the many photo reviews at Lulu’s.
UK-based ASOS is brimming with boho options like River Island dresses and ASOS’ very own brand. I’ve seen frilly frocks and lacey boho tops lining the virtual aisles. Keep in mind when looking for Free People but cheaper options.
Tuckernuck is more buttoned up than Free People, undoubtedly. But some pieces have a preppy-meets-bohemian aesthetic. Think breezy dresses with vibrant prints, alongside a fun selection of accessories.
One look at the name and it’s clear that River Island has some free-spirited clothing in store. I first came across their flowy garments on ASOS and have seen them popping up ever since. Browse to find your next favorite peasant dress.
Lucky Brand does much more than denim. Find your California-cool aesthetic here as designs blend relaxed elements with everyday essentials. The laid-back dresses and earthy prints look especially effortless.
It’s hard to put & Other Stories in a box and maybe that variety is what draws shoppers in. From eclectic prints to effortless silhouettes, it’s a haven for those seeking Free People-esque styles with a modern edge.
Hill House delivers timeless designs with a hint of nostalgia. Yes, the collective swoon over the now-famous Nap Dress put it on my radar. The brand also limits environmental impact by using non-toxic materials and carefully vetted manufacturing partners.
If you’re looking for sustainable brands like Free People, meet Boden. You’ll likely find a piece (or several) that speaks to your free-spirited fashion sense. And for your eco-conscious sense? Boden centers on longevity, striving to create apparel that outlasts trends.
Rooted in beach culture, Faherty captures laid-back coastal living. The brand’s commitment to sustainability shines through its thoughtfully crafted clothing, offering relaxed, beach-inspired designs.
No list of stores like Free People is complete without Anthropologie. Both brands sit under the same company – URBN so it’s no wonder the designs have similarities. My tip: browse the Somerset Collection for the best boho garments.
Cool girls shop at Ref. Or so the cheeky marketing and subtly sexy designs insinuate. Sustainable, chic, and effortless, Reformation designs are built to give a confidence boost. Their cello top is my favorite, in case you were wondering.
Madewell is the go-to for timeless pieces that are equal parts casual and chic. With a focus on quality denim and everyday essentials, Madewell clothing is simple and functional without feeling drab. A win in my book.
You’re not a lead in a captivating romance novel? You can feel like one in the feminine and floral dresses from En Saison. It’s more polished than Free People but has a similar effortless yet beautiful feel.
LUXE BRANDS LIKE FREE PEOPLE
Click any store name below to shop luxe stores that have a free-spirited feel.
Do your eyes a favor and browse Cara Cara’s prints, often drawn in-house or adapted from vintage textiles. Each garment reflects a unique casual glamor, meticulously crafted in ethically operated workrooms.
When searching for stores like Free People, don’t ignore the dreamy designs at For Love & Lemons. Find delicate lace, flowing fabrics, and intricate embellishments on pieces that exude romance and allure.
Bring your printed paradise dreams to life with Farm Rio. This luxe brand brings a tropical flair to your wardrobe, infusing each garment with playful prints and joyful energy.
You may remember DÔEN from my brands like Reformation list. A lot of the pieces give off a Free People-esque vibe. Get your fill of frills, florals, and all things feminine here.
Shop Christy Dawn, Whimsy + Row, Cleobella, and Reformation for sustainable designs similar to Free People’s. These brands prioritize eco-friendly materials, and ethical production practices while making clothing that resonates with Free People’s bohemian-inspired style.
For a similar price point to Free People, explore brands like Anthropologie, & Other Stories, Showpo, and Madewell.
Celeste Renee
Celeste Renee is a capsule wardrobe stylist and communication expert, blending her love for minimalist, sustainable fashion with a passion for effective self-expression. As the founder of The Elegance Edit, Celeste offers practical style advice and guides that help readers build polished, versatile wardrobes for every occasion. Her work is characterized by a focus on quality, elegance, and approachability. She offers communication insights on her podcast A Better Way to Say.
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